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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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Primal Endurance

Adaptation of the 350-page book Primal Endurance (November 2016 to April 2017)

In his fantastic training and health guide for endurance athletes, Mark Sisson explains the innovative approach he took to prepare his co-author Brad Kearns for success. Kearns used his health- and performance-enhancing training principles to win the Iron Man in Hawaii a grand total of six times. A compelling read – and proof that competitive and recreational sport are not mutually exclusive.

This translation project taught me a great deal about endurance training and the function of the body's different energy systems. I am particularly proud of the successful incorporation of metaphors and images that Sisson uses to explain the physiological complexities of his recipe for success to readers. Allowing me to make the German version even more vivid and tangible than the English source text already was. That's what I call the Plus Effect.

Incendiary Ideas

HAZARDOUS TO DRY CONTENT

From apps to brochures to websites: incendiary copy and translations spread like wildfire. Ideas this catching are a hazard to tinder-dry content of all kinds. As soon as they set eyes on it sparks will fly, spreading uncontrollably to your readers and users.
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