News on the latest sporting developments and trends (February to June 2006)
This entertaining series of press releases for a renowned downhill ski manufacturer featured athlete profiles and background information on the brand history.
Marketing translations for international ski federation
Association magazine and news on the latest sporting developments and trends (May 2012)
I was commissioned to produce elegant, objective and dynamic content to present the association in its informative trilingual press releases. The association terminology also had to be taken into account during the translation process.
Do you really want to go down that road? Run the risk that people will stick to your copy and products like flies to flypaper? Then try out the customer magnet. But when you can’t shake those pesky customers off, don’t say I didn’t warn you!